Chanel is a timeless brand with a rich history; the name
itself exudes sophistication and elegance. Whether it be their handbags or
their line of cosmetics, Chanel creates breath-taking products and their
advertising is no different. Although the brand has recently come under fire
for their commercial featuring Brad Pitt, which can only be described as
awkward, the majority of their print ads are always made to look both classy
and classic.
I was flipping through ELLE Canada magazine when this Chanel
ad caught my eye. At first, the ad looks pretty customary for the brand but
what struck me was that on the right page they decided to rotate the model to
be sideways. I found this subtle detail to be interesting and began thinking
about why they chose to do this. I rotated the magazine myself to see the photo
straight on and thought, sure it’s a lovely image of a model wearing lip gloss
but when it’s placed on its side like they did, it just brings so much more
interest to the ad. I commend Chanel for stepping outside of their box, even if
it’s only a baby step.
I find the ad itself to be quite striking the way they’ve
used contrast and repetition, it’s simple yet still makes an impact. I
appreciate that Chanel didn’t see the need to fill the ad from top to bottom
with ornate images and that they instead went for an understatement.
Any beauty-loving woman will enjoy gawking at this ad and
will probably get the urge to visit a Chanel counter. I know this ad makes me
want to go out and buy a $34 lip gloss.
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