False Lashes and False Advertising

At first glance, any makeup junkie would look at this ad and lust over the model’s striking eyelashes. She may even be inclined to go out and pick up the mascara that this ad is selling because they look too good to be true. Glance down in the bottom left hand corner and you’ll find that they are just that, too good to be true.

In small type, almost hidden in the crease of the magazine’s pages are the words “Enhanced by lash inserts” and so it seems that Maybelline’s brilliant new PUMPED UP! COLOSSAL MASCARA may not actually make your lashes look so colossal after all. Maybelline of course is not the only culprit as nearly all makeup companies are guilty of this deceit. This tiny little disclaimer saves the brands from committing false advertising but should this even be allowed? In my opinion, no. My biggest beef with these ads is that these beauty brands are making their mascara out to be amazing and make crazy claims about their effects but when it comes down to shooting the model for these ads, was the mascara not good enough to be photographed alone without lash inserts?

So there, I’ve said my piece and I realize that this act is all too common in advertising and that it will not soon come to an end but clearly this model was not born with it.