Stop and smell the rose scented nail polish

Revlon has created a clever magazine ad for their new scented nail polish line. The line is called Revlon Parfumerie so it’s completely fitting that in this ad they’ve featured scent testers like you would see in a perfume ad.

Personally, I love it when perfume ads feature the scent testers, it gets the reader involved in the ad, so when I saw that Revlon did this for their nail polish I thought it was genius.

As for the overall look of the ad, it’s nice, nothing spectacular. I know that they’re trying to display their colour range but the colours that they’ve chosen to showcase clash with each other, making it look a little tacky and according to the ad they have 24 colour choices so I’m sure they could’ve made a better choice. I do like though, that they’ve set it on a black background, it makes the polishes pop and the positioning of the bottles creates visual interest rather than just lining them up in a row. Also, the tiny detail of the drip falling from one of the bottles also adds visual interest; they clearly paid attention to detail.

The copy in this ad is again nothing special, although I never expect much from drugstore makeup brands in terms of copy, as it’s usually pretty mundane.  They’ve incorporated as many adjectives as they could fit into the short paragraph, there’s also quite a bit of repetition, but again, it’s to be expected.

I rather liked the scents from the ad and I’ll probably even go pick one up. I know I seemed a little harsh on the ad but it really did intrigue me, and hey, they sold me on the product.